Key Concepts of Media :)

The 4 key concepts of media are as follows :

• Media Language- the nuts and bolts of media products
• Representation- how people, especially certain groups such as men, women, young people, ethenic groups etc, are portrayed by media.
• Audience- the ways of describing and appealing to consumers of media.
• Institution- producers and regulators of media.

The exam board tests you on media language by your ability to analyse the following:

• Cinematography
• Editing
• Sound
• Mise en scence ( everything in the scence, setting, location, lighting, costume, make up, props, blocking and body language)

The exam board tests you on representation by asking you to analyse how the media language builds a representation of one of the following:

• age
• fender
• ethnicty
• sexuality
• regional identity
• ability/disabilty
• class/social status

The exam board tests you on audiences and instution by your knowledge of relationship between the people and who prduce, distribute and exhibit the films (institutions) and the poeple who go and see them.